Monthly Archives: October 2017

Various Techniques used in Search Engine optimization

These are a few of the black hat or unapproved techniques which can be punished if found. Another effect is that such sites rarely hold onto their ranking for long. On the other hand, white hat techniques are approved and are a part of a good site design. They generally follow the Google Webmaster Guidelines and have a long term stay through site performance alone. Thus it is important for a client firm to know what kind of strategies are being used and if these said strategies are actually legal. So what should you look for in a highly trained online marketing company in Singapore? The profile of the company should suit the hiring firm’s requirements. Background data, success and failure rates provide a clear image of the prospective SEO. Regular and constant updating of site information to meet the ever changing market is a must by highly trained in website design Singapore.

It is really important that the firm uses legal and above board techniques in aiding you to improve your search engine rankings. While it may be easier and definitely faster to use black/ grey hat techniques, it will definitely not pay off in the long run. Furthermore, you run a risk of having your site removed from all search engines or shut down it. So what are these black hat techniques? Any technique which is unethical and illegal may be called black hat. These include link spamming, redundant and meaningless use of keywords and Meta tags, deceptive rerouting, etc.

All these strategies are basically designed to boost the ranking of the site rather than actually help any potential customer to a genuine product. On the other hand, white hat methods are legal and approved by search engines. The highly trained in website design services normally follow the Google Webmaster guidelines and are ranked solely on their worthiness. Searches may be based on a variety of factors such as image, videos, locations, etc. and it’s the job of the SEO to ensure that your company gets placed high up no matter the criteria asked. With the advent of Google Maps, search engines help locate the closest product/ service provider and the SEO needs to be able to use this to the client’s advantage. Broadly speaking, a good SEO technique should keep in mind the customer and not the search engine. If your customer is happy and comes back, the traffic will improve all on its own and so do the rankings.